爱亲母婴生活馆形象设计

设计背景：

经调查发现国内母婴行业正处于初级阶段，大多数品牌终端与品牌形象呈现不匹配、低端化的状态。因此，D&M在大众审美与日俱增的新时代下，母婴卖场渗透体验营销：营造一个情感化体验、充满关爱与呵护母婴情结的情感终端空间。

Background:

The investigation found that the mother and child industry in China is still in the initial stage, most brand terminals and brand identities showing mismatch and low-end state. Therefore, under a new age of aesthetic appreciation of the public, D&M create an emotional terminal space that full of love and care of maternal and child - the experience marketing for Amakin.

我们的创意：

D&M以消费者的心理洞察为基础，从目标顾客的感知角度重新定义卖场设计的源点，我们更加关注的目标顾客是拥有购买决策权的父母。

理性角度—对父母而言，安全放心是影响购买决策的首要因素，而卖场环境能第一时间传递给消费者最直观的心理感受；

感性角度—好的购物环境，不仅仅是给人理性的判断，还要有感性的情感催化，才能真正促成购买。我们认为，对于母婴群体而言，最有效的情感催化是关爱与呵护。

Originality:

Based on consumers psychological insight, D & M redefine the point of shop design from the perspective of the target customer, and the target customer we are more concerned about is the parent who has the purchasing power to make the decision.

The rational point of view - for parents, safety and security are the primary factors affecting the purchase decision, and the shop environment can be passed to consumers directly with the most intuitive psychological feeling.

The sensuous point of view - a good shopping environment is not only to give people a sense of reason, but also the emotional catalysis that can really lead to the deal. In our opinion, the most effective emotional catalysis for mother-infant groups is love and care.